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First Month of Content

4 weeks of ready-to-publish drafts across 6 platforms. Anchored to the Bowers Farm install project. Educational-first cadence with soft CTAs every third post.

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Anchor project

Bowers Farm Install

The Bowers Farm project is the anchor story for this month. Use job-site photos and video from that install across all platforms. Shoot: wide establishing shot of the property, trench work in progress, head placement, controller wiring, final system running, and a before/after of the lawn.

Day 1NextdoorIntroductionText post with photo

Caption

Hey neighbors — we just kicked off a full irrigation install at a property in the Bowers Farm area. New system, new zones, starting from scratch. We'll be posting updates as the job progresses. If you've been thinking about getting a system put in — or your current one hasn't been serviced in a while — feel free to reach out. We're based right here in McDonough. 678-490-5003

Visual / shot brief

Wide establishing shot of the Bowers Farm property before work begins. Green lawn, clear sky. No crew faces required.

Day 2FacebookProject introPhoto post

Caption

Started a new residential install this week at a property in Henry County. This one's a full system — multiple zones, drip lines for the beds, and a smart controller. We'll walk through the whole process over the next few weeks. First up: layout and trenching. 📍 McDonough, GA

Visual / shot brief

Job site overview photo. Property before trenching begins — show the scale of the lawn. Clean, well-lit.

Day 3InstagramProject introSingle photo + caption

Caption

New install. New system. Starting from the ground up. Bowers Farm, Henry County. Full residential irrigation — zones, drip, smart controller. Follow along as we build it out this month. #irrigation #sprinklersystem #McDonoughGA #HenryCountyGA #lawncare #greenspacesga

Visual / shot brief

Clean wide shot of the property. Golden hour or morning light preferred. Minimal text overlay — let the image speak.

Day 4TikTokEducational — why layout mattersShort video (30–45 sec)

Caption

Before we dig a single trench, we walk the whole property. Here's why that matters. [Voiceover: explain zone planning — sun exposure, soil type, slope, plant types. Show the walkthrough on camera.] #irrigation #lawncare #sprinklersystem #McDonoughGA #howto

Visual / shot brief

Crew member walking the property, pointing out zones. Handheld, natural light. 30–45 seconds. Voiceover or on-screen text labels each zone consideration.

Day 5PinterestEducationalInfographic pin (1000×1500 px)

Caption

5 Things to Know Before Installing an Irrigation System

Visual / shot brief

Vertical infographic. Title at top: '5 Things to Know Before Installing an Irrigation System.' Items: 1. Map your zones by sun and plant type. 2. Know your water pressure. 3. Plan for seasonal shut-off. 4. Drip vs. spray — which areas need which. 5. A smart controller pays for itself. Green Spaces GA branding at bottom. Link to greenspacesga.com.

Day 7YouTubeProject walkthrough — Part 1Long-form video (5–8 min)CTA

Caption

We're documenting a full residential irrigation install from start to finish. This is Part 1: property assessment and zone layout. In this video: how we walk a new property, how we plan zones based on sun exposure and plant type, and why getting the layout right before you dig saves time and money. Part 2 (trenching and pipe) coming next week. Green Spaces GA — McDonough, GA — 678-490-5003 — greenspacesga.com

Visual / shot brief

Talking-head intro (30 sec) → property walkthrough with voiceover → zone diagram overlay → outro with CTA card. B-roll: crew on site, measuring, marking flags.

Day 8FacebookProject updatePhoto carousel (3–4 images)

Caption

Trenching day at Bowers Farm. This is the part most homeowners never see — but it's where the system either works right or causes problems for years. Proper depth, clean lines, no shortcuts. Swipe to see the progress. System goes in next.

Visual / shot brief

Carousel: 1) Trench being cut — clean straight line. 2) Pipe laid in trench. 3) Close-up of pipe fitting. 4) Trench filled, lawn surface restored. Show the care taken.

Day 9InstagramProcess — satisfying contentReel (20–30 sec)

Caption

The part nobody sees — but everybody benefits from. Trenching day. Clean lines, proper depth, no shortcuts. #irrigation #sprinklersystem #lawncare #McDonoughGA #HenryCountyGA #greenspacesga #behindthescenes

Visual / shot brief

Time-lapse or fast-cut reel of trenching process. Satisfying straight lines. End on pipe laid in trench, ready for fittings. No talking required — let the work speak.

Day 10TikTokEducational — how deep should irrigation pipe be?Short video (30–45 sec)

Caption

How deep does irrigation pipe actually need to be in Georgia? [Voiceover: explain frost line, typical Georgia depth (6–8 inches), why going too shallow causes problems, why going too deep wastes time. Show the trench depth on camera.] #irrigation #lawncare #sprinklersystem #GeorgiaLawn #howto #McDonoughGA

Visual / shot brief

Crew member at the trench with a measuring tape. Show the depth. Voiceover explains the why. 30–45 seconds.

Day 11NextdoorEducational — seasonal tipText post with photoCTA

Caption

Quick tip for Henry County homeowners with existing irrigation systems: If your system hasn't been professionally checked since spring, now is a good time. Mid-summer is when dry spots and broken heads show up — and the longer you wait, the more water (and money) you're losing. We offer a mid-season check as part of our Seasonal Care Club, or as a standalone visit. Call or text 678-490-5003 if you want us to take a look.

Visual / shot brief

Photo of a dry patch next to a healthy green lawn — contrast shot. Or a close-up of a tilted/broken sprinkler head.

Day 13PinterestEducationalInfographic pin (1000×1500 px)

Caption

Drip Irrigation vs. Sprinkler Heads: Which Does Your Yard Need?

Visual / shot brief

Split infographic. Left: drip irrigation — best for garden beds, shrubs, trees, water-efficient, low pressure. Right: sprinkler heads — best for lawn areas, even coverage, higher flow. Bottom: 'Most systems use both.' Green Spaces GA branding. Link to greenspacesga.com.

Day 14YouTubeProject walkthrough — Part 2Long-form video (5–8 min)

Caption

Part 2 of the Bowers Farm install: trenching and pipe layout. In this video: how we cut trenches, what depth we use in Georgia and why, how we route pipe to minimize fittings, and what the finished trench looks like before backfill. Part 3 (head placement and controller) coming next week. Green Spaces GA — McDonough, GA — 678-490-5003 — greenspacesga.com

Visual / shot brief

Walkthrough of the trench work. Show depth measurement, pipe routing decisions, fitting placement. Voiceover explains each step. End with before/after of trench open vs. filled.

Day 15InstagramProject update — heads going inSingle photo + caption

Caption

Heads in. Zones mapped. Getting close. Every head placed for maximum coverage — no dry spots, no wasted overlap. The geometry of a good irrigation system is more precise than most people realize. #irrigation #sprinklersystem #lawncare #McDonoughGA #HenryCountyGA #greenspacesga

Visual / shot brief

Close-up of a sprinkler head being set flush with the soil. Crew hands visible. Clean, sharp focus on the head.

Day 16FacebookEducational — head placementPhoto post with longer caption

Caption

One of the most common irrigation problems we see: heads placed too far apart, leaving dry strips between zones. Proper head-to-head coverage means each head's spray reaches the next one. It sounds simple, but getting it right requires knowing your water pressure, head type, and the shape of each zone. This is what we're dialing in at Bowers Farm right now. Every head placed before we turn the water on.

Visual / shot brief

Overhead or wide shot showing multiple heads placed across a zone. Flags or markers visible. Show the spacing logic.

Day 17TikTokEducational — how to read your irrigation controllerShort video (30–45 sec)

Caption

Most homeowners have no idea what half the buttons on their irrigation controller do. Here's a 30-second crash course. [Voiceover: show a controller, explain: zone numbers, run time, start time, rain sensor override. Keep it simple and practical.] #irrigation #lawncare #sprinklersystem #homeowner #howto #McDonoughGA

Visual / shot brief

Close-up of a controller panel. Crew member points to each section as voiceover explains. 30–45 seconds. On-screen text labels each feature.

Day 18NextdoorSeasonal reminder — soft CTAText postCTA

Caption

Reminder for neighbors with irrigation systems: If you haven't had a mid-season check, your system may be running zones that aren't covering properly — especially after a dry stretch like we've had. Common signs: dry patches, soggy spots, heads that aren't rotating, or water running into the street. Any of those sound familiar? We're local — give us a call or text at 678-490-5003 and we'll come take a look.

Visual / shot brief

No photo required — text post performs well on Nextdoor for service reminders. Optionally add a photo of a dry patch or misaligned head.

Day 19PinterestEducationalInfographic pin (1000×1500 px)

Caption

How to Read Your Irrigation Controller (Without Calling Anyone)

Visual / shot brief

Illustrated diagram of a standard irrigation controller. Labels: Zone selector, Run time, Start time, Rain sensor indicator, Manual run button. Title: 'How to Read Your Irrigation Controller.' Subtitle: 'The 5 settings that actually matter.' Green Spaces GA branding. Link to greenspacesga.com.

Day 21YouTubeProject walkthrough — Part 3Long-form video (6–10 min)CTA

Caption

Part 3 of the Bowers Farm install: head placement and controller setup. In this video: how we place heads for full coverage, how we wire and program the controller, and what we check before the first full system run. Next week: the system turns on for the first time — and we walk through the full zone test. Green Spaces GA — McDonough, GA — 678-490-5003 — greenspacesga.com Interested in a new system or a seasonal check? Visit greenspacesga.com or call 678-490-5003.

Visual / shot brief

Show head placement process, spacing decisions, controller wiring, and programming walkthrough. End with the controller powered on and zones programmed. CTA card at end: 'Get a free consultation — greenspacesga.com.'

Day 22InstagramReveal — system runningReel (20–30 sec)

Caption

It's alive. 💧 Bowers Farm — full system running for the first time. Every zone, every head, full coverage. This is why we do it. #irrigation #sprinklersystem #lawncare #McDonoughGA #HenryCountyGA #greenspacesga #satisfying

Visual / shot brief

Reel of the full system running — pan across all zones firing. Slow motion on individual heads if possible. No talking needed. End on the full lawn covered in water arcs.

Day 23FacebookProject revealBefore/after photo postCTA

Caption

Bowers Farm — before and after. Before: dry patches, uneven coverage, a system that wasn't doing its job. After: full zone coverage, drip lines in the beds, smart controller programmed for the season. If your lawn looks more like the 'before' than the 'after,' give us a call. We serve Henry, Spalding, and Butts County. 678-490-5003 · greenspacesga.com

Visual / shot brief

Side-by-side or swipe before/after. Before: dry, patchy lawn. After: sprinklers running, full green coverage. Strong visual contrast.

Day 24TikTokReveal — satisfying system runShort video (30–45 sec)

Caption

Four weeks of work. Thirty seconds to show you why it matters. [No voiceover needed — just the system running, zone by zone, with a simple on-screen counter: Zone 1 / Zone 2 / etc. End card: Green Spaces GA · 678-490-5003] #irrigation #sprinklersystem #satisfying #lawncare #McDonoughGA #greenspacesga

Visual / shot brief

Zone-by-zone reveal. Each zone fires in sequence. On-screen text: 'Zone 1,' 'Zone 2,' etc. End on full system running. Upbeat background audio.

Day 25NextdoorProject complete — soft CTAText post with photoCTA

Caption

Wrapped up the Bowers Farm install this week. Full residential system — multiple zones, drip lines for the beds, smart controller. If you're in the area and have been thinking about getting a system put in before fall, now's actually a good time to plan it. We can usually get installs scheduled within a few weeks. Call or text 678-490-5003. Happy to come out and give you a free estimate.

Visual / shot brief

Final system running photo — full lawn coverage, sprinklers arcing. Clean, satisfying shot.

Day 26PinterestEducational — seasonalInfographic pin (1000×1500 px)

Caption

Georgia Irrigation Watering Schedule by Season

Visual / shot brief

Seasonal calendar infographic. Four sections: Spring (2–3x/week, 20–30 min/zone), Summer (3–4x/week, 30–40 min/zone, early morning), Fall (1–2x/week, reduce as temps drop), Winter (system off or minimal). Title: 'Georgia Irrigation Watering Schedule by Season.' Note: 'Adjust for rainfall — a rain sensor saves 30% on average.' Green Spaces GA branding.

Day 28InstagramCare Club — soft introSingle photo + captionCTA

Caption

Four visits a year. Flat-rate billing. Nothing falls through the cracks. That's the Seasonal Care Club — spring start-up, summer check, fall inspection, and winter shutdown. Automatically scheduled. No calls needed. $399/year or $109/quarter. Waitlist open now at greenspacesga.com/care-club #irrigation #seasonalmaintenance #McDonoughGA #HenryCountyGA #greenspacesga #careclub

Visual / shot brief

Clean graphic or photo: four season icons (sprout, sun, leaf, snowflake) arranged in a 2×2 grid on primary green background. Or a photo of a well-maintained system with the Care Club pricing overlaid.

Day 29FacebookCare Club — direct pushText post with graphicCTA

Caption

We just opened the waitlist for our Seasonal Care Club. Here's what it is: four scheduled visits per year — spring start-up, summer check, fall inspection, and winter shutdown. Flat-rate billing. Priority scheduling. You don't have to remember to call. $399/year or $109/quarter. No long-term contract. If you've ever forgotten to schedule a winterization and paid for it in the spring — this is for you. Join the waitlist: greenspacesga.com/care-club

Visual / shot brief

Simple graphic: 'Seasonal Care Club — $399/year or $109/quarter' on primary green background with the four season icons. Or a photo of a winterization blow-out in progress.

Day 30YouTubeProject complete — full reveal + CTALong-form video (6–10 min)CTA

Caption

The Bowers Farm install is complete. This is Part 4 — the full system run and final walkthrough. In this video: the first full zone test, how we check for coverage gaps, how we program the final schedule, and what the finished system looks like running at full capacity. If you're in Henry, Spalding, or Butts County and want a free estimate on a new system or a seasonal check — visit greenspacesga.com or call 678-490-5003. And if you want your system looked after all year without having to think about it, check out our Seasonal Care Club: greenspacesga.com/care-club

Visual / shot brief

Full system run, zone by zone. Crew member narrates the check — what they're looking for, what good coverage looks like. End with the completed property, system running, owner satisfied. Outro: CTA cards for consultation and Care Club waitlist.

Cadence note: Every third post carries a soft CTA (marked above). The rest are educational or project-based — build trust before asking for anything. Adjust posting days to match your actual job-site schedule. The Bowers Farm shoot list: wide establishing shot, trench work, head placement, controller wiring, full system running, before/after of the lawn.